For a food business, especially a small one, every step of the customer journey is valuable – right from awareness to post-purchase. But sometimes, bakers and cooks fail to pay much attention to the packaging stage. The excitement of receiving an order coupled with the need to make lightning-fast deliveries AND tend to other customers could be the reasons behind it. If you find yourself in a similar situation, then you definitely want to read ahead.
You’ve worked hours perfecting your recipe and cooked up a delicious dish. When it reaches the customer, you’ll obviously want it to look as good as it tastes. Right? This is why presentation is an integral part of the whole food delivery business. Your package influences the customer in ways you cannot even imagine! A well-presented package not just serves the basics of keeping the food warm and intact but also does the talking for the brand on your behalf. A little creativity can help create a pleasant experience for your customer and build a lasting relationship with them.
Intrigued to know how you too can present your package better and achieve all of the above? Let’s find out how.
Invest In Proper Packaging Materials
The first step is to ensure you choose the right type of packaging for your food. There are various options available out there like cardboard, plastic, Styrofoam, paper bags, cartons, etc. Each of these packaging materials has its own pros and cons. At this stage, you’ll want to take a closer look at all these options, perhaps conduct some research and home trials to find out which one suits your foods and baked goodies best. Avoid oversized boxes that make your food and portions look small. But at the same time, steer clear of cramped packages that leak from the sides and look like a hot mess when opened. Your delivery package should be sturdy, insulated (enable the food to remain hot or cold), avoid messy leaks and spills, and eventually, look professional.
Look Out For The Environment
Today’s average consumer (a millennial or Gen Z) cares deeply for the environment. In fact, much more than yesterday’s consumer. Using unsustainable delivery packaging may not only make an unfavorable impression on your customer but also deter them from placing their next order with you. And not to forget the actual horrible consequences that unsustainable packaging causes the environment. Opting for recyclable, biodegradable, or reusable packaging is the most important and impactful step towards running an environmentally-conscious business that we must all strive towards. A little mindfulness here will go a long way in saving our planet.
Remember when we mentioned that your food package does the brand talking for you? That is because of the magic of branding and designing. A well-branded and thoughtfully designed package helps your bundle stand out in a sea of deliveries. It tells your brand story, helping it create its own physical identity in the minds of customers. Your business name, company logo, social handles, and contact number are essential elements that should be prominently displayed. But remember, try not to create too much clutter and keep the packaging design minimal and sleek. Most consumers today prefer the no-nonsense approach, which is why it is best to keep things simple. It’s also advisable to seek out professional help with package designing at this step for you to get the best results.
The food business is a happy one; it satiates hunger and elevates moods. Your package should try and capture that very feeling. It should enable the customer to create a unique yet joyous bond with your brand. And what better way to develop a unique connection than personalizing the package with the name of the customer? This may sound insignificant to some, but you must know that personalization is the raging norm in marketing today, with businesses highly leveraging this tactic. Attaching a short, sweet personalized note with your parcel can have great results for you too. It can make the recipient feel special, create a memorable experience in their minds, and remind them of you when they set out to order food again. All of this owing to a simple personalization.
To sum it up, your food IS the star of the show. But that doesn’t mean your package can’t serve as an exciting post-credits scene. So, go ahead – implement the above methods, make suitable presentation choices, and you’re all set to create a lasting impression on the eyes and minds of your customer with a beautiful package!