In this technological era, there’s practically no limit to the things you can do from the comfort of your home. If you’re a great cook and have people wanting and wishing for more, why not start a food business from home?
Before you go all in, remember that this would require a lot of planning and organizing. Starting a cooking business needs permits, licences and a sound marketing strategy to get going. Let’s talk about them in detail:
What’s Your Niche?
What is it that you want to sell? A particular cuisine? Weekend specialties? Baked goods? Meals or just snacks? Bigger events or small get-togethers? Think it through and weigh your options, expertise and what you can run with in the larger scheme of things.
Get Your Research Done
Invite your friends and family and get them to review your food. Keep an open mind and make note of the feedback you receive. Based on it, you can then improve or modify your cooking.
Register Your Business
After you have drawn up a plan of what you want to cook, determine who your target audience is, and the area you want to cater to.
Do not forget to register your business as you will need it to sell, cook, store, handle, prepare or distribute food. You may have a local authority who may come and inspect your business once you have registered.
Food Safety And Hygiene Training
It can be an added bonus if you can get yourself trained for food safety and hygiene.
Getting a HACCP (Hazard Analysis Critical Control Point) certification is highly recommended, as it will teach you about contamination and reduce the risk of contaminated products that reach the end consumer.
Along with it, you also need to have food allergy awareness. Understanding and knowing the different allergens will help cross contamination and reduce risk to your customers.
Get Your Permissions
Check with your local zoning rules to make sure that you are allowed to run a food business out of your house. Otherwise, you may need to look into renting professional kitchen space. Next, you will need to make sure that your cooking facilities pass all state food cleanliness requirements. Check with your state for more specifics.
In general, this will mean that you will have to make sure that your business kitchen is clearly separated from your personal kitchen and that you are not using the utensils in your professional kitchen for personal use. You may need to take some state required food handling courses to help you better understand all the requirements. Lastly, you will want to get a business license and a resale license which will allow you to buy ingredients wholesale tax free.
Promote Your Business
No point in running a business if no one knows about it, right? It’s time to spread the word! As we mentioned before, you can do pretty much anything from your house. So use the power of social media to promote your business. Instagram, Facebook and Whatsapp can work wonders.
But at the same time, tap into your neighborhood groups too for getting a little more reach. And don’t forget to spread the word to bachelors, students staying by themselves, single/working parents as they will be more likely to be your customers.
Related: Top 10 Websites To Get A Logo Done For Your Food Business
Develop Your Website
To deliver better, it is important that you leverage technology to the maximum. If you rely on old techniques like telephone delivery and collecting orders by a cell phone, you might be left behind.
To grow your business and attain success rapidly, you need to have your own website where you list products in an attractive manner so that your users can easily browse through the website and place their orders within a few clicks.
As most things are done online and people do not have the time to spare for making phone calls, it is essential you incorporate elements like images, descriptions, search options, location finders, etc. to make the process faster for your customers.
You must also include an account creation option so that the user can save details like their address, previous orders, and the likes for when they return to your website.
Informative: An Easy Guide To Branding Your Food Business| How To Build A Website For Your Food Business| How To Write Blogs For Your Food Business
Cooking And Packaging
Based on the type of food that you are going to cook, buy utensils and cookware, bakeware and all the paraphernalia. Just remember to not mix them with your personal items. They are to be kept separate at all times.
For the labeling and packaging, you need them to be in accordance with the laws in your state. But while you are at it, make sure that the packaging is appealing and the labels are informative, as these are key to a successful business.
Check with your Department of Public Health for more details and ensure that you are on the right side of the law too!
Related: Your Guide To Sustainable Packaging| Homemade Food Packaging Ideas
Delivery Partner
You need a strong delivery partner for your food business, and trusted partners whom you can trust with for your timely deliveries.
A good way to go about it is finding hyperlocal delivery agents who are trained for this and can take care of all the deliveries. This would save a good chunk of time and money that would otherwise be spent training them. They also provide a vast delivery network at hardly any or zero additional investments.
Determine The Prices
Using seasonal produce and less exotic foodstuffs so that you are able to keep the prices in check. The changing prices of ingredients in the market can influence the prices of your food. A good idea to save a considerable bit of money is by buying staples in bulk.
Remember that pricing is not only about the cost of ingredients, but also your time, effort, expertise, and many other factors. After all those expenses, what is left over becomes your profit margin.
As with any business, you need to plan, research and focus on what you want to make, what you are absolutely good at, what sets you apart from the competition and what is it that you are trying to achieve.
See Also: How To Price Your Food Product for Food Business| 8 Best Durable Baking Tools You Need Before You Start Your Business| How To Run a Baking Business Without A Store
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