Podcasts are all the rage these days. In the world over, and especially in the US, everyone seems to be hooked on listening to a podcast or two.
But is a podcast for your food business going to be helpful to you? The answer’s yes! Like other digital channels, a podcast is simply another medium for you to engage and interact with your audience. Not only does it help you acquire new customers and establish expertise in the food industry, but the networking you do also goes a long way.
However, like all things worthwhile, starting a podcast is no piece of cake. There are various parameters to be kept in mind, and, lucky for you, we’re here to help you out with everything you need to know. So, let’s not waste more precious time and get right to it.
Choose Your Niche
When starting out, choosing your niche or topic is very important. This helps set the base for everything else and makes things smoother going forward. As a food business owner, it’s a given that you’ll be speaking about food, but it always helps to brainstorm a little at this stage. Try to identify areas that your audience will be interested in listening to and how you can offer value to them. From nutritional info to popular recipes, to perhaps even behind-the-scene revelations of your business, all of these can be great pieces to listen to and engage with for your listeners.
Choose Your Format
A podcast format is a style in which your episode is conducted and how your content is organized. From solo podcasts to interviews and from co-hosting to panels, there are various podcast formats you can choose from. Choosing the format is closely dependent upon what your audience expects. If your listeners want to know everything about what you do and how you run your business, then a solo format would be your go-to. But if your customers would like to hear from various people with varied insights on the food industry, then an interview format would be preferable.
Decide On The Length And Frequency
Your podcast length entirely depends upon how much you have to say and what your audience expects. From short 5 minute podcasts to in-depth 3 hour-long ones, you can choose your length and style accordingly. Although most podcasts, today, fall in the 25-45 minute category – catering to the average commute time of the listener.
You’ll also have to determine how frequently you’ll be releasing each episode. When starting out, it’s best to try and schedule a podcast every week. This helps to maintain an audience and have them tune in each week, ultimately leading to more listeners over time.
Equipment And Setup
Next, it’s time to get all your equipment in place. A good podcast is directly linked to the audio quality, which, in turn, is reliable on your equipment. While there’s no need for a fancy studio setup, you’ll want to make sure you are investing in a good microphone and recording in an echo-free, quiet environment. A good quality mic will ensure your voice comes out crisp and clear and doesn’t sound amateurish. Plus, you’ll require recording software to record all your audio files and a laptop to store the files on.
Record And Edit
Now for the most exciting bit of this process – it’s time to hit the record button! It’s advisable to plan out your episodes and the content well in advance – this helps you know what exactly to speak on and cover in each episode. Planning also helps to maintain a smooth flow of content as well as prevents any fumbles. After you have recorded your very first episode, you’ll want to edit it out.
Most podcasts have an intro and outro with catchy music that makes the podcast sound professional yet fun! And, if you’re new to editing, don’t worry. There are various free editing software available online that come with tutorials that’ll help you quickly learn and edit your podcasts with ease.
Release And Promote
After you’ve recorded a couple of episodes, you’re all set to launch your podcast. Utilize the communication channels that you usually use for your business, such as email and social media. Releasing the episodes on your website is also one way to increase your website hits and further promote your brand. You can also publish your podcast on iTunes and various other podcast sites to maximize reach and coverage.
It’s essential to be open to feedback from your customers and craft your future content accordingly. Starting a food podcast can sound daunting, but if you follow the above steps, you’ll realize that it isn’t difficult at all. Choose a unique name for your podcast, plan your content, keep it engaging, record in the right environment, expertly edit the audio, and tada! You’re all set to launch your very own podcast. Good luck, and keep podcasting!